Our Mission

Innovate · Create · Launch

Every consumer product follows the same path. Coming up with the idea. Creating the idea. Launching the idea. Pilot Plants is uniquely positioned to support brands at both the Innovate and Create phases.

Pilot Plants: The Only Arm That Bridges Two Phases

Most arms of the Alliance operate in a single phase. Pilot Plants is different. We cover both Innovate (through food innovation centers, R&D labs, and formulation services) and Create (through production pilot plants and the transition to co-packing).

This means Pilot Plants can support a brand from the very earliest stages of product development — turning a recipe into a formulation — all the way through validated pilot production runs and the handoff to a commercial co-packer.

Innovate ★ Here
Create ★ Here
Launch

Phase One

★ Pilot Plants Here

Innovate

Coming up with the idea

Every great consumer product starts with an idea. The Innovate phase is about turning that idea into something real — developing formulations, testing ingredients, validating shelf life, and getting the science right before you invest in production. Food innovation centers are the heart of this phase.

Pilot Plants uniquely participates in BOTH Innovate and Create. Food innovation centers — a core part of the pilot plant ecosystem — are where the R&D work of the Innovate phase happens.

Alliance Arms at This Phase

What Happens at This Phase

Recipe development and formulation iteration
Nutritional analysis for labeling
Shelf life and stability testing
Market validation — local sales, farmers markets, DTC
Regulatory assessment — FDA, state licensing
Initial packaging concepts
Consumer feedback and product-market fit
Ingredient functionality and compatibility testing

Most brands spend 6–18 months in the Innovate phase. Don't rush it — the work done here determines everything that follows. A validated formulation with shelf-life data and nutritional specs is the output.

Phase Two

★ Pilot Plants Here

Create

Creating the idea

You've validated your formulation. Now it's time to prove it can be manufactured. The Create phase is about taking your validated product concept and testing it at production scale — before committing to a full co-packing run. Pilot plants are the defining infrastructure of this phase.

This is the primary phase for Pilot Plants. Production trials, process validation, COGS modeling, and the co-packer transition — everything that happens between a validated formulation and first commercial run.

Alliance Arms at This Phase

What Happens at This Phase

Production trials and test runs at pilot scale
Packaging finalization — retail-ready, compliant
Quality assurance and food safety (HACCP, SQF, GMP)
Scaling formulation from bench to production line
Cost modeling and margin analysis
Supply chain setup — ingredients, materials, logistics
Co-packer selection and contract negotiation
First commercial production run planning

The Create phase typically takes 3–12 months. Getting the right manufacturing partner is the single most important decision you'll make. Pilot runs typically take 1–6 months to complete before a co-packing decision.

Phase Three

Launch

Launching the idea

Your product is manufactured and packaged. Now you need to get it into the hands of consumers. The Launch phase connects you to retail channels, distribution networks, broker relationships, and go-to-market strategy — leveraging the Alliance's 30+ years of retail relationships.

Retail Channels We Cover

Grocery & Supermarkets
Convenience Stores
Mass Retail
Club Stores
Food Service
E-Commerce / DTC
Natural / Specialty
Hotel & Gift

What Happens at This Phase

Buyer presentations and category line reviews
Distribution setup and alignment
Broker network engagement
Trade spend planning and promotional strategy
Retailer onboarding — EDI, compliance, packaging specs
Market expansion — local → regional → national
Sales team sourcing and management
Ongoing co-packer performance management

Launch is ongoing. The Alliance's Conzumables and Co-Packing Network covers every major retail channel in the U.S. and Canada. Most brands spend 12–24 months building sustainable retail distribution.

Where Are You?

Tell us where you are in the process and we'll point you to the right resources.